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Here at B A S U, excellence is the standard and 100% is the passing score. Literally. All of our team members undergo training to ensure that they understand all of the in’s and out’s of the B A S U way. Once that training is complete, team members take a test where the passing score is 100% because it is that important to us at BASU.COM for all of our team members to be on board with providing only the best in all aspects of the company. How do you provide only the best? You give it your all. And that’s 100%. So many people, companies, and organizations can talk about the pursuit of excellence and the importance of this value. But here at B A S U, we execute and practice this pursuit with the measurement of 100% being the only acceptable grade. This allows us to provide our customers with truly excellent customer service and products. Because our standard is 100%, we won’t stop until our customers are 100% satisfied with our service, our products, our design, and our company. So rest assured knowing that we mean it when we say we value and aim to provide excellence in all that we do!   Memorial Day, also known as Decoration Day, is a national holiday spent remembering the men and women who have died serving in the armed forces. While America has had a long history of honoring those who have fallen in battle, the first Decoration Day was on May 30, 1868, after Commander in Chief John A. Logan designated the day “for the purpose of strewing with flowers or otherwise decorating the graves of comrades who died in defense of their country during the late rebellion, and whose bodies now lie in almost every city, village, and hamlet churchyard in the land.” Memorial Day became an official federal holiday in 1971.
BASU.COM has always honored our veterans and we would like to take the day to honor those who have given their lives to fight and die for their country. Sources:http://www.americaslibrary.gov/jb/recon/jb_recon_memorial_1.html, https://www.history.com/topics/holidays/memorial-day-history  Our vision is to be the innovator in every product category we serve. We strive to be leaders in innovation as it allows us to provide only the best to our customers. Innovation is they key to growth and excellence, which are important factors applicable to both the personal and societal aspects of life. We are always asking ourselves: Is this the best way to be doing this? Is there a smarter/quicker/easier way? Innovation can make everyone’s lives easier, and it should be scalable. This is another important factor because it is our mission to create superior products that provide long-term value for customers by significantly improving their lives. Innovation is one of the key tools that allows us to do that. It challenges us to continue providing the best that we can in all aspects of our company. Innovation matters because it drives the world as we know it. In the business world, it pushes companies to constantly pursue the best ideas, consistently search for newer, better things to produce and provide consumers. And consumers get to directly benefit from the trend of innovation with better products, new techniques, easier processes. But innovation for B A S U is not just about what’s new; it’s about what’s best. Innovation to us means we are always researching, asking, and listening to see if there is a better way. Can our products be more user friendly? Can our products be more effective? Is there another product that our customers need to enrich their lives or make them easier? Innovation drives us and plays a key role in helping us provide our customers with only the best in experience and quality. Our commitment to excellence and innovation go hand-in-hand and allow us to pursue our mission: to create superior products that provide long-term value for customers by significantly improving their lives.  The B A S U eAlarm will give off a sound at 120dB, and the eAlarm+ will produce a sound at 130dB. The difference in range is due to the original use for each product; the eAlarm+ is louder by 10 dB because it was intended for outdoor activities, such as hiking, while the eAlarm was intended for urban use, like commuting in the city. Both items do produce a significantly loud noise in order to deter crime, provide a rescue signal or intrusion alert, and repel animals. You may have wondered what these units actually mean? What is a decibel (dB)? For your reference, we have put together some information on the decibel scale: The decibel scale is a logarithmic scale used to meaningfully measure and express sound. 0dB is the most quiet sound a human ear can hear, and any increase in units of 3dB would represent a doubling of sound intensity or acoustic power. Also, the relative loudness humans perceive is often subjective, and an increase of 10dB can sound twice as loud to the same person. But hearing loss or damage is not dependent upon just how loud something is; it also depends on the intensity of the sound. Please reference this article to see how exposure to different levels of sound on the decibel scale can damage your hearing: http://www.noisehelp.com/noise-dose.html So remember to always wear protective gear over your ears whenever you test your eAlarm or eAlarm+! It’s just as important to protect your ears and hearing as it is to test your eAlarm/eAlarm+.  BASU.COM is passionate about providing safety and security to our customers and communities. This is why the eAlarm releases an ear-piercing sound in order to deter crime, as the numbers show: "Up to 68% of criminals will leave a crime scene completely empty handed once an alarm is heard." Our customers have used the B A S U eAlarm for a safer commute, safer hiking trips, and even animal repellent! The B A S U eAlarm is especially good for traveling because it is permitted in your carry-on luggage, so you’re covered during all moments of your trip. Here are three easy-to-remember steps we recommend whenever there is a situation in which you need to use your eAlarm.  These three quick steps are easy to keep in mind to ensure your safety whenever you or a loved one is exposed to a dangerous situation. Always pull the pin first to sound off the alarm, deterring the potential crime. Running as soon as possible creates distance between you and the danger, further lowering the risk of an incident. Lastly, calling the police ensures that you or your loved one can be protected by the advisement from the operator and reporting the incident.
Some general safety tips to keep in mind:
The eAlarm+ comes with patented B A S U SmartHook™ Technology, which allows for it to be used as a tripwire alarm. This is useful in hotel rooms, camping grounds, and any other area that needs to be secured. Here’s how to create an intruder alert with the eAlarm+: What you’ll need:
Then, tie the the other ends of the cords to the door handle and a stationary object close by. Make sure that everything is TAUT. The alarm needs to be set off as soon as the door opens and this will happen the quickest if the device is secured tightly between the door and stationary object. If possible, test the alarm to make sure it will go off as soon as the door is opened. Remember to wear protective gear over your ears whenever testing an alarm! Click on the video below for a demonstration on how to create an intruder alert:  Sound quality is yet another standard of excellence we apply to our products at BASU.COM. Our outdoor speaker produces a stunning quality of sound you have to hear to believe. With a powerful bass and full-bodied sound at high volumes, the eSpeaker 3.0 also has a sleek yet tough design so that you can take it everywhere with you. It also comes with a small carabiner and AUX cord along with the cord to recharge the built-in 4400mAh battery, which supports up to 24 hours of playtime and acts as a power bank to recharge your phone. In addition to these features, the eSpeaker 3.0 is certified as IP67, meaning that it is protected from total dust ingress (entry) and protected from immersion in water between 15 centimeters and 1 meter in depth. You can also use Bluetooth to connect it to any of your other devices. Another interesting feature is you can use it to make phone calls because there’s a microphone included! To connect a device using Bluetooth, we have outlined these steps: 1) Power off eSpeaker3.0 (to Reset) 2) Power on eSpeaker3.0 3) Observe the Bluetooth icon. It should be solid blue, not flashing (meaning that it is Bluetooth ready/capable) 4) Press the PLAY button on eSpeaker3.0 (hold for roughly 2-3 seconds) 5) This should start the "pairing" process on the eSpeaker3.0 with available surrounding devices. 6) You should hear a voice prompt, saying "pairing" 7) The Bluetooth Icon on the eSpeaker3.0 should now be blinking, alternating between red and blue, meaning it is in "pairing" mode (this will last for 3 minutes. If 3 minutes has passed, start over from step 1) 8) Now go to your Bluetooth enabled device (ex: Smartphone) you want to pair with the eSpeaker 3.0, and go to your device's Bluetooth Settings. 9) Look under "other devices" in your device's Bluetooth Settings. "BASU" should appear under "other devices" 10) Select that device ("BASU"), which should now initiate the Bluetooth pairing process. 11) The Bluetooth icon on the eSpeaker3.0 should now switch to Flashing/Blinking Blue (not Red anymore) 12) You will hear a voice prompt saying "connected," signaling that the eSpeaker3.0 is now connected to your personal device 13) Select something to play from your personal device to test 14) Yay! You are All Set Up with B A S U eSpeaker3.0. ENJOY :)  We are so excited about our eSpeaker 3.0! It is the perfect speaker, suitable in style for the home, suitable in ability for the outdoors!
It’s no secret that BASU.COM values our customers. In fact, under Our Values on our About Us page, you can see that our entire company’s culture focuses on the customer first and foremost. That means everything we do here at B A S U is for our customers. From providing excellent customer service to engineering the most innovative and useful products that will provide long-term value for our customers, we are on the mission of significantly improving our customers’ quality of life. This is why we do what we do at B A S U, why we love hearing any feedback from customers, because anything that matters to them matters to us. We want to provide only the best in all things for our customers and we’re proactively seeking how to be the best. BASU.COM offers 24/7 support 365 days of the year because we want to be available to any of our customers’ needs and we want them to be heard right away. It’s not about us and what we think is right or best for the customer, but it’s about what the customer wants and needs. Our customers and their feedback help us determine which direction to grow in and develop. We are always striving to be better, faster, and more accommodating, making it our goal to be the best of the best in customer service in addition to the best in our quality and type of product. That is why we have more than an appreciation for our customers, we have an obsession to provide them with only the best.  http://facebook.com/basuamerica/reviews
Here at B A S U, “We take our responsibilities to the community seriously and are committed to being a good corporate citizen.” What does this mean and what does it look like? B A S U takes on this responsibility with pride, thus we follow through with all of our partners to ensure they share our goals, holding our suppliers to the same high standards we set for ourselves. We expect our suppliers to act with integrity and adhere to the highest ethical, social and environmental business practices. And we make sure our suppliers are held accountable for upholding human rights. Every year we conduct rigorous annual inspections of our factories in Asia where we ensure our manufacturing partners maintain the highest ethical, social, and environmental business standards & practices. It is important to everyone on our team that B A S U actively practices the responsibility of being a good corporate citizen. We are committed to bringing you only the best, and we strive to ensure this philosophy and standard in all aspects of our company.   If you’d like to learn more about how B A S U approaches social responsibility, check out this page here:
https://www.basu.com/socialresponsibility.html If you’re planning on taking any trips this summer, we’ve put together a list of tips and things to keep in mind while you’re out and about! Depending on where you’re going and who you’re with, some may make more sense than others. But it’s important to always be prepared, especially for an adventure!
And last but not least, don’t forget your eAlarm+! Take it with you on your carry-on so you’ll always have peace of mind and a way to protect your personal safety. We know how important safety is when you travel, and the eAlarm+ can be with you at every moment of your trip. Happy traveling!  “Waterproof” is a term that could mean a range of different things for a product. Is it watertight, water-repellant, or water-resistant? What are the variances between these broad labels? There is actually a way to measure how waterproof something is, and that is through the IP Rating Chart. “IP” stands for “Ingress Protection”, which “classifies the degrees of protection provided against the intrusion of solid objects (including body parts like hands and fingers), dust, accidental contact, and water in electrical enclosures.” IP ratings or codes will begin with IP followed by two digits and an optional letter. According to the description, the IP code indicates more than the degrees of protection provided against water in electrical enclosures. The first digit after “IP” addresses degrees of protection against solids, while the second digit addresses liquids. The higher the level, as indicated by the number, the stronger the protection. For example, if an item’s code is IP00, this indicates that it is not protected from solids and liquids. If an item’s code is IP01, it is not protected from solids, but it is protected from condensation. B A S U’s eSpeaker 3.0 is rated IP67 waterproof: the speaker is fully splash proof, which means that it will survive rain or spills. According to an IP rating chart, it also means that it is protected from total dust ingress (entry) and from immersion between 15 centimeters and 1 meter in depth.  It’s important to know exactly how waterproof something is before you test your products’ ability to withstand liquids. Utilize the IP rating charts below for your reference!  sources: http://www.dsmt.com/resources/ip-rating-chart/, http://www.l-com.com/blog/?tag=/IP+rating
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