Sam Mansen and Shub Basu believed technology can contribute significantly to the personal safety and exploration space. They were right, delivering in 2015 the best selling personal alarm in the country - a concept new to many. The "sound grenade" as it was called was noted as the world's smallest SOS alarm, featured on the Today Show with Kathie Lee Gifford, and received coverage on several notable national programs, such as Jimmy Kimmel Live! and The Tonight Show with Conan O'Brien. Ever since, BASU has been expanding into synergistic market opportunities and will continue to do so aggressively.
Key Operational Principles:
We strongly believe in creating superior products first, maintaining healthy balance sheets, low debt, and continuous profitability.
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In truth, there is no such thing as a growth industry. There are only companies organized and operated to create and capitalize on growth opportunities. Industries that assume themselves to be riding some automatic growth escalator invariably descend into stagnation."
Sam Mansen, Capt (Ret.)
Sam Mansen commissioned as an Air Force officer after graduating from the U.S. Air Force Academy in Colorado Springs, CO. He served as one of the top performing officers in the U.S. Air Force and retired honorably, subsequently co-founding B A S U.
US Air Force Academy, B.S.
University of Massachusetts-Amherst, M.B.A.
Shub Basu, PhD
Dr. Basu has excelled as an engineer, product creator and product manager for over 20 years. He is well known as an innovation driver in the world of semiconductors and product development. He has worked with multiple Fortune 500 companies and co-founded Lyk2Buy.com prior to joining B A S U.
Jadavpur University (India), BE (Hons) (Electronics Engineering)
University of Cincinnati, PhD (Electrical and Computer Engineering)