Innovation is one of our core values here at BASU. It’s a word and a theme you’ll hear often, especially in the tech world. But what does it really mean and what does it really look like? If you search the word online, you’ll see a lot of definitions revolving around the word “new,” and that’s great. New ideas, methods, and devices translates into innovative ideas, methods, and devices. But it’s about more than being new, right? Maybe innovation can be synonymous with adding value or contributing in a better way. BASU prides itself on providing only the best in all things, so naturally, innovation is a core value here. That means innovation applies to more than the products we provide our customers; innovation is a core value applied to everything we do. So we’re encouraged to always be asking: Is this the latest and greatest tool, process, method? Fill in the blank according to your needs at the end of that question and see if you can’t spark a little innovation in your own life. It’s not just for technology or products, it’s also for processes, standards, and questioning the status quo in search for measurable improvements. Because innovation isn’t just about being “new,” it’s about improving, and if that’s something you’re always seeking, you’re constantly seeking the best.
Whether or not you’ve studied psychology, chances are you may have heard of Maslow’s Hierarchy of Needs. Or maybe you’ve seen this chart on a poster somewhere. This may be new or review, but this image denotes a pyramid of human needs, according to Abraham Maslow, that starts with our most basic needs; only once the more basic needs have been met can the individual focus on the next. We utilize this chart at BASU to inform us of the direction in which to grow and develop our products because we agree that safety is among the most basic needs. And as represented in this hierarchy, personal security is among the main concerns. It may seem rather straightforward, but this theory and pyramid display the significance of not only our niche, but also the responsibility within our role as producers of America’s #1 Emergency Alarm. Here at BASU, we know how important personal security and safety are to the individual, so we’re always working hard to ensure only the best for you and your loved ones, which is a part of the next need to be focused on once safety is addressed. We want to help our customers meet their most essential needs so that they can move forward to focusing on everything else!
We have an announcement: BASU HQ has moved! The team at BASU has been working diligently during this transition to continue executing our mission, our vision, and our values. You can always learn more about our company at BASU.COM, but just so you can get a clearer picture of what we’re all about here at BASU:
Keep an eye out for us throughout the rest of the year to see what other moves we make!
Boys & Girls Clubs of San Francisco inspires and enables all young people, especially those from disadvantaged circumstances, to realize their full potential as productive, responsible, and caring citizens. Learn more at www.kidsclub.org.
We at B A S U are starting out 2018 with a renewed commitment to excellence.
There's an inspiration behind every great athlete, and every great product.
Thanksgiving is a very special to show our friends and family how much they mean to us. It is also a time to remember all the things we're grateful for that we might take for granted. TeamBASU is wishing you a wonderful Thanksgiving in 2017 :)
Thank you for keeping us safe. Now we'll do our part to help keep you safe. Our Veterans deserve a complimentary eAlarm! Any eligible Active Duty Military Member or Veteran can claim this offer: https://www.basu.com/store/p10/BASUVeteran
Thank you for your service.
Authorities emphasize the importance of taking precautions to ensure travel safety.
1. When traveling abroad, the odds favor a safe and incident-free trip, however, travelers can be subject to difficulties, crime and violence.
2. Some safety considerations include being aware of one's surroundings, avoiding being the target of a crime, leaving copies of one's passport and itinerary information with trusted people, obtaining medical insurance valid in the country being visited and registering with one's national embassy when arriving in a foreign country.
3. Many countries do not recognize drivers' licenses from other countries; however most countries accept international driving permits.
4. Automobile insurance policies issued in one's own country are often invalid in foreign countries, and it is often a requirement to obtain temporary auto insurance valid in the country being visited. It is also advisable to become oriented with the driving-rules and -regulations of destination countries. Wearing a seat belt is highly advisable for safety reasons; many countries have penalties for violating seatbelt laws.
Credit: Foul Play, Paramount Pictures
Foul Play is an homage to director Alfred Hitchcock, several of whose films are referenced during the film. The premise of an innocent person becoming entangled in a web of intrigue is one common in Hitchcock films such as The 39 Steps, Saboteur, North by Northwest and, most notably, The Man Who Knew Too Much, which inspired the opera house sequence in Foul Play.
1. A personal alarm is a small hand-held electronic device with the functionality to emit a loud siren-like alarming sound. It is activated either by a button, or a tag that, when pulled, sets the siren off.
2. It is used to attract attention in order to scare off an assailant. The sound emitted can also have the effect of distracting, disorienting, or surprising the assailant.
3. You can drop the alarm and make your escape. If it is by the attackers feet, it may also act as a visual distraction, as well as a audible distraction.
4. What's more important than your safety? Safety is awesome.
5. It can also repel aggressive wildlife!
6. Once you have set off your alarm, you can leave the situation as quickly as you can, moving to a busy area if possible. Don’t wait to check that your alarm has had the desired effect.
7. Personal alarms are legal for children and teens to carry!
8. Personal alarms are typically permitted on airplanes!
9. A little extra peace of mind goes a long way! If you feel safe, you feel confident.
We are proud to sponsor U.S. Swimmer and current world record holder Ryan Lochte. Just as B A S U stands for building the best possible products, we will continue to endorse the best athletes in the world. Ryan Lochte is a 12-time Olympic medalist. As part of the American teams, he holds the world record in the 4x200-meter freestyle (long course) and 4x100-meter freestyle (mixed) relay. Individually, he currently holds the world record in the 200-meter individual medley (long and short course) and 400-meter individual medley (short course). He has won a total of 90 medals in major international competition, 54 gold, 22 silver, and 14 bronze spanning the Olympics, the World, Pan American, and Pan Pacific Championships.
Here's a sneak preview of the new television commercial series where Ryan Lochte opens up candidly about his inspiration to compete in the olympics:
Have you ever wondered what complete piece of mind feels like? Runner Steve A. shares his boosted confidence with us in a very appreciated email.
- Steve A.
B A S U recently caught up with Uber driver, Joffrey, who has been driving for Uber full-time for the past 2 years. He has recently purchased the B A S U eAlarm to help him stay a little bit safer on the road.
Joffrey said, "this little thing is great. I don't really use it for personal safety, but more so as a distress signal if I crash my car or something like. I don't wanna end up in a ditch! Last year I actually got rear ended by a driver who ran off before I could get his contact information and he almost ran over an old lady at the stop light. I stopped my car to make sure she was ok and I stayed with her for maybe 3 or 5 mins. I couldn't catch those guys in the car or get their information. Maybe also if I have a camera with my alarm that might help."
Thank you Joffrey for sharing this personal story and for being a valued B A S U customer.
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Gadget guy Steve Greenberg shows Kathie Lee and Hoda seven nifty gadgets that will come in handy during the summer months:
"When you pull the end, it makes a pretty loud noise -- 120 decibels. Super simple, really smart idea. And it's TSA approved, so you can take it through TSA without a problem."
"That's a great, great idea."
- Kathie Lee Gifford