Innovation in All Things = Only The Best

​Innovation is one of our core values here at BASU. It’s a word and a theme you’ll hear often, especially in the tech world. But what does it really mean and what does it really look like? If you search the word online, you’ll see a lot of definitions revolving around the word “new,” and that’s great. New ideas, methods, and devices translates into innovative ideas, methods, and devices. But it’s about more than being new, right? Maybe innovation can be synonymous with adding value or contributing in a better way. BASU prides itself on providing only the best in all things, so naturally, innovation is a core value here. That means innovation applies to more than the products we provide our customers; innovation is a core value applied to everything we do. So we’re encouraged to always be asking: Is this the latest and greatest tool, process, method? Fill in the blank according to your needs at the end of that question and see if you can’t spark a little innovation in your own life.  It’s not just for technology or products, it’s also for processes, standards, and questioning the status quo in search for measurable improvements. Because innovation isn’t just about being “new,” it’s about improving, and if that’s something you’re always seeking, you’re constantly seeking the best.